Good Storytelling Needs Flexible Branches

Good Storytelling Needs Flexible Branches

Good Storytelling Needs Flexible Branches PR consultants know that when you work with clients to craft a story for their brand, you can often be met with a degree of single-mindedness.  This is understandable.  Whether your client is a marketing manager...
The Listening Skill

The Listening Skill

The Listening Skill As communications professionals hearing, listening and interpreting are crucial skills.  But really understanding what someone is telling you can sometimes not be as straightforward as it might seem… It’s been said that the...