Building Reputations for Brands Through Influencer Relationships and Tailored Brand Storytelling
KCPR offers consumer lifestyle, FMCG, corporate and charity PR communications. Kate will tailor PR programmes for brands looking to increase their awareness amongst lifestyle, news and business media.
KCPR offers senior strategic consultancy as well as a network of experienced Associate Consultants to run communications campaigns without the costly overheads of engaging a large agency.
For clients, by using a strategic approach and influencer relationships, Kate develops engaging stories to trigger media and digital influencer interest.
For PR agencies working on new strategic briefs or new business proposals KCPR also provides solutions to ‘blank page syndrome’. Kate can offer ad hoc research and strategic platform ideation to kick-start creative thinking. So if you are an agency lead who could benefit from a fresh pair of eyes, or just need support to take up some of the slack when things are busy, Kate can offer a day or two’s strategic consultation to get things going.
Kate currently works for a number of top 15 UK agencies on strategic new business ideation and pitch preplanning – as well as global toolbox writing for major FMCG brands.
KateClarkPR is founded by Kate Clark who brings 20+ years expertise as a corporate and consumer lifestyle, luxury and mass market brand PR.
KCPR is working for a number of consumer and corporate brands on projects and awareness building campaigns achieving national TV and press as well as influencer coverage
Clients present and past include:
www.bickiepegs.com, www.stride.ventures, www.gloriousbrands.com, www.singingdentist.co.uk, www.nancymeiland.com and www.brushbaby.co.uk
as well as pro-bono support for www.give-it-away.co.uk.
Luxury and Mass Brands:
Kate headed up the comms team at L’Oréal Paris UK, developing brand and corporate PR for L’Oréal Paris, Garnier and Maybelline cosmetics businesses.
Kate has also worked on designer fashion fragrances Kenzo, Issey Miyake and Jean-Paul Gaultier – and prestige skin care, La Prairie. Her career started on the prestige beauty brand, Clarins where she launched the fragrance Angel by Thierry Mugler.
Whilst a director at Ketchum PR, she ran the global PR for Hugo Boss, Escada and Lacoste fragrances. Kate brings experience on FMCG mass brands partnering for many years with P&G on businesses including Oral B, Fairy, Daz, Max Factor, Olay, Pantene and Herbal Essences – developing global and UK strategies. Kate has also worked with the cosmetics industry’s charity, Look Good Feel Better.
Kate’s fashion and event experience includes managing the Vidal Sassoon sponsorship for London Fashion Week. And more recently, Kate headed up the P&G Olympics UK PR team at Ketchum, developing and executing the Rio 2016 Thank You Mum campaign.
Digital & Social:
Kate has driven digital and social media programmes for her clients including setting up social plans and content for Max Factor, Olay and Oral-B clients.